DOU

Brand | Exhibition | 2024

The DOU project, created as the final design project for a Master's in Visual Communications, is a branding initiative inspired by Japanese culture and design. Focused on mindfulness and meditative cleaning rituals, the project was showcased in a design exhibition.

The Brand

The Products

The Design

Goal

DOU is designed for individuals in westernized societies seeking to bring mindfulness into their daily lives. Inspired by Japanese rituals, it appeals to those who value simplicity, wellness, and the art of turning everyday tasks into moments of clarity and calm.

Values

Mindfulness
Mental Health
Sustainability
Simplicity

Design Strategy

The design embraces extreme minimalism, inspired by Japanese aesthetics and philosophy. with a focus on simple clean white spaces, subtle black typography and minimal elements to create a serene and intentional visual experience. This reflects the brands meditative approach and mindful values.

The Ritual

The DOU experience begins with a unique ritual that transforms cleaning into a mindful ritual.

By scanning a barcode that comes with each product, the user gets access to the DOU app, that guides the user through a video meditation guide towards mindful cleaning.

The three steps

These steps guide users through a meditative approach to cleaning,fostering mindfulness and clarity.

1. Breathe - through a meditative breathing session you begin your mindful cleaning.

2. Focus - you focus on the element and begin to find more clarity and concentration in the process,

3. Clean - you clean your mind and clear your intentions towards the physical cleaning.

Our Story

DOU was born from the belief that cleaning is more than a chore; it is an opportunity to embrace mindfulness and create a clean environment.

The brand transforms everyday tasks into meditative practices, where simplicity and intentionality meet. Rooted in minimalism and Zen philosophy, DOU redefines cleaning as a path to clarity, balance, and connection with the present moment.

Meaning of DOU

Derived from the Japanese word for “how” or “why,” DOU invites us to reflect on our actions and intentions.

The name embodies a fundamental question: how and why do we approach our daily routines? DOU challenges us to find purpose and presence in even the simplest acts.

Target Audience

DOU is designed for individuals in westernized societies seeking to bring mindfulness into their daily lives.

The App

Description

The app offers a simple, intuitive flow that helps users engage with the brand and create a mindful cleaning routine.

The app has three main features:

1. Main Feature: Ritual Video
 The app’s core experience is the ritual video that guides users through the three-step cleaning meditation.

2. Guides & Articles
 The app includes a section for helpful articles and cleaning guides. Here, users can find tips, inspiration, and the DOU philosophy.

3. Meditation Music Playlist
 A playlist designed to accompany the meditation process. It features different sound frequencies (Hz) that are known to help influence brain waves, promoting calmness, focus, or relaxation during the cleaning ritual.